The 1988 launch that redefined shirting.
Redefining Shirting
The 1988 launch that redefined shirting. On 14 January 1988, the COMME des GARÇONS SHIRT trademark was registered in France, marking the institutional start of this transformative menswear line.
The 1988 launch of COMME des GARÇONS SHIRT redefined shirting with experimental designs. This runway look features layered fronts and altered surfaces from the FW 2020 collection.
Advertising as art: Surreal imagery replaces product focus.
