The BB Monogram, seen here on apparel, reimagines a 1990s print with elongated double-Bs and diagonal stripes.
Horizontal Stretch
The 2022 BB Monogram, designed by Demna, draws inspiration from Balenciaga's 1990s collections. Its elongated double-Bs and diagonal stripes offer a fresh, modern aesthetic.
Diagonal stripes connect the BBs.
A vintage arrangement of similar letterforms.
The BB Monogram was reinterpreted in 2022 from a 1990s design.
