Loewe, 1846. One logo. No designer named
LOEWE

Loewe, 1846. One logo. No designer named

Loewe, 1846. One logo. No designer named.

The Loewe Anagram was designed in 1970 by Vicente Vela — four interlocking Ls for the four leather artisans who founded the house. Nobody outside Madrid knew his name.

Loewe campaign, Amazona bag · ca. 1985
Loewe campaign, Amazona bag · ca. 1985
Yasmin Le Bon with a Loewe drawstring bag, Japan campaign · ca. 1989
Yasmin Le Bon with a Loewe drawstring bag, Japan campaign · ca. 1989

Loewe opened in Madrid in 1846 as a workshop of leather artisans. Royal warrant in 1905. Made in Spain was the whole proposition.

Loewe Madrid 1846 advertisement, embossed leather Anagram · ca. 1985
Loewe Madrid 1846 advertisement, embossed leather Anagram · ca. 1985
Loewe campaign · Paris, London, New York, Madrid · ca. 1988
Loewe campaign · Paris, London, New York, Madrid · ca. 1988

How to date an Anagram piece: thick woven 'Made in Spain' label = pre-2000. Anagram repeat slightly larger after 1990. Hardware stamped 'LOEWE' on the reverse.

"Equipaje Loewe" advertisement, Anagram canvas · Madrid, ca. 1975