Etro. 6,000 patterns. One bag
ETRO

Etro. 6,000 patterns. One bag

Etro. 6,000 patterns. One bag.

The Etro Paisley started as a textile archive in Milan, 1968. Gimmo Etro collected thousands of patterns before the first bag existed. The bag came twenty years later.

Irina Shayk with an Etro Paisley bucket bag · Rome, ca. 2020
Irina Shayk with an Etro Paisley bucket bag · Rome, ca. 2020
Etro Paisley weekender · Menswear runway, Milan, ca. 2022
Etro Paisley weekender · Menswear runway, Milan, ca. 2022

Printed on jacquard-coated canvas, trimmed in cognac leather. Same base cloth since the 1980s. Every colourway is a different archive plate.

Etro Paisley weekender, runway detail · Milan, ca. 2022
Etro Paisley weekender, runway detail · Milan, ca. 2022
Etro Paisley tote with box clasp, runway detail · Milan, ca. 2012
Etro Paisley tote with box clasp, runway detail · Milan, ca. 2012

How to date an Etro Paisley bag: brass hardware + 'ETRO MILANO' woven label = 1990s–2000s. Pegaso logo on hardware = post-2010.

Etro Paisley half-moon bag campaign · ca. 2023
Etro Paisley half-moon bag campaign · ca. 2023